Client: Art in the Heart


Art in the Heart connects world class art with local communities, bringing you exciting, original artwork and hand crafted pieces from talented UK artists.


E-Commerce development: 

The challenge

Create a new brand identity for Art in the Heart, including website, and eCommerce.

Our solution

We discussed future business plans with Art in the Heart and reviewed the branding. Our findings pointed towards a new brand identity development that would better communicate the company, the products and services on offer. Encapsulating the letter ‘A’ with a heart, the hand crafted signature logo creates a direct link from the brand to the work of the artists which the company features. This enables the brand to communicate with purpose and precision. We have also produced a new website and eCommerce platform, where users can sign up, create an online store and sell their art via the Art in the Heart marketplace.

“I would fully recommend the expertise of Sensation Creative. They rebranded my company Art in the Heart giving it more of a national, global and indeed universal appeal. They got to the heart of the narrative behind the product and created a great new logo and strap line along with crisp design work and clear copy for our new website.”

Dawn Birch-James,,
Founder and CEO, Art in the Heart CIC

Services provided for this project:

Identity design and development
Positioning and strategy
Website design
Copy writing

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