Art in the Heart connects world class art with local communities, bringing you exciting, original artwork and hand crafted pieces from talented UK artists.
Create a new brand identity for Art in the Heart, including website, and eCommerce.
We discussed future business plans with Art in the Heart and reviewed the branding. Our findings pointed towards a new brand identity development that would better communicate the company, the products and services on offer. Encapsulating the letter ‘A’ with a heart, the hand crafted signature logo creates a direct link from the brand to the work of the artists which the company features. This enables the brand to communicate with purpose and precision. We have also produced a new website and eCommerce platform, where users can sign up, create an online store and sell their art via the Art in the Heart marketplace.
Founder and CEO, Art in the Heart CIC
Identity design and development
Positioning and strategy
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