Hope into Action is an award-winning charity set up to fight homelessness, initially in Peterborough and now across the country. Their dream is to change the lives of the most disadvantaged in society by finding them homes, rather than just a bed for a night.
The organisation wanted to address their brand communication with the aim of creating a humanistic focused visual strategy to form deeper emotional connectivity with people.
We analysed the organisation and its communication materials, identifying a formal and cold feeling within the branding. We adopted a perfectly imperfect feel for the creative strategy. This included such things as replacing rigid formality and using hand drawn expression to provide the humanistic quality we wanted.
Executive Director, Hope into Action
Positioning and strategy
Adverts for digital and printed media
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