Client: Hope into Action

About

Hope into Action is an award-winning charity set up to fight homelessness, initially in Peterborough and now across the country. Their dream is to change the lives of the most disadvantaged in society by finding them homes, rather than just a bed for a night.

The challenge

The organisation wanted to address their brand communication with the aim of creating a humanistic focused visual strategy to form deeper emotional connectivity with people.

Our solution

We analysed the organisation and its communication materials, identifying a formal and cold feeling within the branding. We adopted a perfectly imperfect feel for the creative strategy. This included such things as replacing rigid formality and using hand drawn expression to provide the humanistic quality we wanted.

“Sensation Creative quickly understood what we stand for and represented it in pictorial form on a number of fronts. We have enjoyed working with them and are grateful to the boost they have given to our branding and charity.”

Ed Walker
Executive Director, Hope into Action

Services provided for this project:

Brand engagement
Positioning and strategy
Adverts for digital and printed media
Printed literature

 

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