Client: Soul Happy

About

Soul Happy is an award-winning not-for-profit wellbeing centre based in Peterborough city centre.

The Small Business Awards – Winner, Overall Small Business of the Year 2017

The challenge

Create branding for Soul Happy featuring strong, easy to recognise, scalable, geometric shapes. The identity should also link to the universal, spiritual nature of the organisation. The logo must be flexible in its adaptation to represent different services.

Our solution

The logo we created features a hamsa hand – a sign of protection, blessings, power and strength. It also features a geometric sans-serif typeface. These represent key elements that have a fundamental relationship with the services and aspirations provided by Soul Happy. We have created brand guidelines, signage and items for printed media to help promote the organisation. The result is a clean, fluid, organic brand identity which supports all the values the client requires.

Image: Soul Happy MD Kim Coley (centre) collecting the winners award for Overall Small Business of the Year 2017, along with members of the Soul Happy team and Sensation Creative director Simon Bell at the Peterborough Small Business Awards ceremony. Kim also won Small Business Owner of the year 2017.

“Through all the of projects I have managed over the years working with designers at various levels, I have never met people to go to such depth on my business, as Sensation have. When I mean depth, I mean depth… using various discussions, emotional understanding, and truly engaging ‘thought showers’ to understand the heart and soul around the business, and its vision.”

Kim Coley, MD, Soul Happy

Services provided for this project:

Brand identity design
Brand engagement
Positioning and strategy
Magazine advertisements

 

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