When I was employed in my twenties and early thirties as a graphic designer, I worked on projects for some of the world’s best-known brands.
Some of these included the NHS, several FIA Formula 1 teams, Bauer Media, and BMW Motorrad. This gave me huge insight into the world of branding and how it all worked.
During the 2009 recession, I lost my full-time job. I decided to change direction slightly and pursue my passion as a brand designer. I worked under the self-titled Simon Bell Design for just over 3 years whilst getting used to being self-employed.
In 2012, during my mid-thirties, I felt it the time was right for the next step. The following year in 2013, Sensation Creative was born, and with it, my services as a strategy-driven brand consultant and designer.
It’s great to have the experience of working with global brands. I've since discovered that I get the most pleasure from working with SMEs.
Creating brands from scratch, helping existing businesses to reach the next level, this is what makes me tick. It's the challenge of often doing more with less and winning.
When people say that something can’t be done, it has an irresistible pull for me. I love to defy the odds, to roll my sleeves up, and to prove doubters wrong.
My most successful clients share the same mentality as me. As do my network of associates.
Most people think that to be any good with branding, you need to be strategy-focused and have a keen eye for design.
Of course, both these things are true, but to have a real edge you need a human-focused approach on top of this.
I’m the curious type.
Why people do the things they do, and what stimulates this fascinates me. I have a keen interest in psychology and neuroscience because of this.
Being a brand designer enables me to combine my interests.
This may seem like an unusual mix, but it makes a lot of sense; it enables me to provide work that has a real tactical advantage. It also backs it up my creative process and ideas with scientific proof.
I personally create all the branding work you need:
For everything else, such as advanced coding, SEO, Google Ads, website builds, photography and longform copywriting, my network of trusted associates complete the picture.
If you’re looking to launch a new or updated brand that will attract more customers and increase revenue for your business, get in touch.
Not quite ready to discuss your requirements?
No problem. Get your brilliant free guide to creating SME brands. Find out in more detail how my proven work will help your business to thrive.
I founded Sensation Creative to help SMEs build brands with substance. Not just “a nice logo”, not just a pretty design – but full identity systems grounded in strategy and shaped by how people actually think, feel and connect.
Too many brands treat strategy as theory and design as decoration. That’s why so many brands end up with great style but no substance. My speciality lies in bridging that gap using psychology and applied neuroscience. That way, people don’t just “see” your brand – they feel it.
Where most designers jump to visuals; I start with insight, research, and strategy. We figure out where you are, what you need and what’s getting in your way.
From there, I shape meaningful visuals, messaging and systems that help your business grow. I lead projects from idea to launch, working alongside trusted developers, copywriters, photographers and more to bring it all together.
My work makes a real difference. From taking one client from a start-up to a multimillion-pound business that’s stocked in Harrods, to helping another triple group turnover to £16.5M. Results like that aren’t luck – they’re built through strategic, emotional, human branding that connects with people at a deeper level.
Whether you come to me with just an idea, or a brand that needs new direction, you’ll walk away believing in your business again. And so will everyone else.
