Hi, I’m Simon Bell.

Over the years, I have gained experience working on graphics projects for Formula One racing teams and designing for the likes of the NHS, BMW Motorrad, Bauer Media, Time Inc. Today I offer my proven design and thinking to businesses and organisations though Sensation Creative offering full brand identity solutions.

A few notable local projects of mine include the estate agent Regal Park, wellbeing organisation Soul Happy and beauty salon Serenity Loves. I was involved in all these projects from the very beginning, working to create the visual brand identities including positioning strategy, communications, marketing and so on. Each of these businesses have gone on to win awards and continue to do so.

“Sensation Creative’s work, from name origination, marketing ideas, identity design and advice throughout has enabled Regal Park to quickly establish itself in a crowded market. The branding along with the service we offer has helped us to attract a wide variety of clients from local vendors to national builders such as Persimmon Homes, Charles Church, Barratt Homes.”
– James Trigg Director, Regal Park Property Company

As part of my unique creative offering, I combine leading research in data, psychology and neuro-science which brings purpose and strategy to my creative approach. Undoubtedly, this provides a tangible quality to my work, making for intuitive, logical and extremely effective branding solutions.

The nice part about all this is that can be explained simply so you get to understand exactly why the design is being produced in the way it is for you. My approach also helps to eliminate much of the risk traditionally associated with new brand identity design which is especially good news if you’re slightly unsure about this essential area of business.

“Working with Simon is always a pleasure. Watching first hand his creativity and unique vision is inspiring. Simon’s work is always of a very high standard and his branding knowledge is incredible.”
– Matt Mecham, IPS

If you’re looking for help on a project, get in touch!

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Tel: 01733 746006


Want to discover more?

Find out who I have worked with throughout my career so far, my unique approach to design and performance levels on first time projects.

Read time approximately: 1m:30s


Pictured with a Claude Monet painting at Tate Modern, London. I simply love being around art.

I enjoy the challenge that helping my clients to outsmart their competition and win even in crowded and competitive markets has to offer. This is something I have proven time and again.


Over the years I have been lucky enough to work on some stunning projects.

Some of these include; Formula 1 racing teams at the beginning of my career, I have designed for the NHS, BMW Motorrad, countless Bauer Media and Time Warner magazine titles, including Motor Cycle News, Max Power, Angling Times, Classic Cars, Performance Bike, Shooting Times, FHM and so on which have appeared at places such as the Chelsea Flower Show, Alexandra Palace and the NEC.

“We see Sensation Creative as an extension of our business, working alongside us to achieve our goals. Our message is conveyed through their crisp, clean design with a creative edge that catches the eye and imagination of the captive audience. Their passion, understanding of our brand principles and attention to detail sets Sensation Creative apart from their peers.”
– Kristian Robinson Director, Optimum Lettings

I have also provided website user experience evaluation for Saatchi & Saatchi’s Lovemarks brand a few years back which I was thrilled to be asked to do!


Just 45 minutes away, I’m close enough to feel inspired by London (and take cool pictures like these), but far enough away to step out and reflect.


All the work featured on this website has been designed by myself; every logo (apart from 3 out of nearly 30 featured), advert, website and so on, right down to the video on the home page.

I also originated some of the brand names you see here and provided guidance for others. I also do some photography work too when I have the time, but this is mostly for personal things, unless I can be persuaded otherwise, which has been known!



Of course, I don’t always do everything to bring all this work together; a lot of it depends on the size of the project I’m tasked with.

With larger projects, I continue in the lead role, but employ some of the most talented people around to help out. This is mostly for website coding, additional copy writing, filming and photography. I have built up my network over nearly a decade and trust my people as much as myself to get their parts in any project perfectly in line with my vision.


Getting invited out with clients is always nice, especially when they are winning awards with the help of my work.


I have an ‘always human first’ approach to my work. For this reason, maybe it’s not surprising that my other interests include psychology and neuro-science.

I do not profess to be a psychology or neuro-science expert, however, my interest and research in these areas helps enormously with my branding work and gives it the edge, especially when it comes to understanding how and why we interact with images and experience the world in the way we do.

“We were very confident that Sensation were absolutely the right people to work with. They have very keen eye for detail, a wide bank of knowledge, solid understanding in contemporary brand development and the subtle art of combining neuroscience with marketing.”
Manisha Odedra, In Mind UK


Pictured with a painting by Mark Rothko at Tate Modern.
Simplicity can be incredibly thought provoking as it leaves space for clarity and presence.



My design knowledge, understanding of people and ideas is part of what makes my work successful, even when I’m working in industries for the first time.

This is type of peak performance is exactly what is required to succeed in today’s crowded and competitive markets. Here are a few firsts which highlight this area of my skillset:

  • First branding project for tech retail outlet turns over more than one million in its first year and consistently outperforms sales from competing national brands in the same city with a fraction of the budget.
  • First branding project in the beauty industry wins multiple small business awards, including best new business.
  • First branding project in the estate agent industry wins multiple small business awards in the first year.
  • First branding project in the well-being industry wins ‘Overall Small Business of the Year’ within a year of launch.
  • First branding (brand development) for food industry helps to double company turnover despite a global recession in the first year and go on to enjoy a record turnover the following year.

When you tell your story, what will it sound like?


Speak to me directly on: 01733 746006
Email: Simon.Bell@SensationCreative.com

I’m on also LinkedIn, feel free connect with me. Linked In >



Inspirational words on design, taken at the Design Museum in London.


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* Except the following 3 logos: Hope into Action, BMW Motorrad, Jolliffe Daking.