Brand identity design that reflects where your business is today, communicates what makes it different and supports where it's heading.
Your business changes. New services are added, different customers come along and your ambitions grow.
Meanwhile, your branding may still reflect an earlier stage of the business.
Even if your website, social media and presentations are well designed and consistent, they may no longer reflect what your business has become or where it's heading.
Over time, it can become harder for people to recognise what makes your business different, understand what you offer and see its value.
The challenge is knowing what needs to change, what should be retained and how your brand identity can better reflect the business you've become.
I'm Simon, a brand identity designer with over two decades of experience.
I help businesses work out what their brand needs to communicate, what's holding it back and how it can better reflect what makes the business different. I then turn that thinking into an identity people can recognise, understand and trust.
Whether I'm creating an identity from scratch or evolving an established brand, you'll work directly with me throughout the project, from the first conversation to seeing your new brand identity come to life.
Based in Peterborough, I work with businesses across the UK and internationally.
Whether you’re getting established, preparing for growth or evolving an established brand, the right approach to creating your identity depends on where your business is today and what you want to achieve.
Brand identity for businesses getting established or bringing their branding together.
Give your business a considered, professional identity that helps you present it consistently and make the right impression, without the investment of a full strategic branding programme.
Investment: from £1,500
For businesses growing or ready to move in a new direction.
Brings strategy, positioning and visual identity together to define what makes your business different and gives it a clearer professional direction as it moves into its next stage.
Investment: from £5,000
Evolve your brand without losing what matters.
Premium brand identity design for established businesses whose branding no longer reflects who they are. Identify what works, unite disconnected elements, evolve your identity to support what's next.
Investment: from £10,000
It usually happens gradually.
Your business changes. New services are added. Different people create different materials. Meanwhile, the market moves on.
Over time, your brand starts pulling in different directions. Your social media tries to front everything, but your website says one thing, presentations another, and the business has moved forward while its identity still tells an older, fragmented story.
The result?
What makes your business different becomes harder to recognise, understand, value and ultimately, trust.
Let's work out what needs to change so we can fix this.
Before recommending a direction, I look at your existing brand to understand:
The aim is to understand what matters and why before deciding what needs to change.
That means making decisions based on what your business actually needs, not personal preference or change for the sake of it.
It also means making your budget work harder by investing where it will make the most difference.
This understanding forms the basis for the strategy behind your visual brand identity.
Knowing what a brand needs to communicate is one thing.
Translating that meaning into a visual identity people can recognise, understand and remember is another.
The Creative Resonance Formula™ is my approach to bridging that gap. The formula brings together three key considerations to shape resonance:
Emotional Precision
How the identity makes people feel and the impressions it creates.
Cognitive Clarity
How easily people can recognise, understand and remember the brand.
Strategic Expression
How the identity communicates what makes the business distinctive and supports what it wants to achieve.
Drawing on more than two decades of brand experience, alongside insights from cognitive and behavioural science and semiotics, I use these principles to inform creative decisions.
The result: an identity designed with purpose, where the visual choices work together to communicate the right meaning and experience, rather than simply looking good.
"We've used other brand design agencies in the past, but this experience was a lot better, smoother and easier. The branding for our group is now simple, clean and unified, which is exactly what we were after."
Steffan Dancy
CEO,
Rydal Group
"Simon’s work, from company name origination, marketing ideas, identity design, industry knowledge and advice throughout has enabled Regal Park to quickly establish itself in a crowded and competitive market."
James Trigg
Director,
Regal Park
"I’ve worked with brand consultants since 2001, and I only wish I had found Simon sooner. His client communication, how he understands a brief, and how he challenges you to raise the bar are all 5 star."
Nicole Osborne
Founder,
Wunderstars
I've spent more than twenty years creating brands across different industries.
That experience has taught me to look beyond familiar conventions and find approaches that fit the business, rather than simply following what's expected in its category.
When the founder of Polished London, a teeth whitening and oral hygine company, told me her dream was to see her products stocked at Harrods, I created the brand from the ground up and continued working with the business as it grew into multi-award-winning, multimillion pound business.
As a result, the brand ended up in Harrods.
I've also redesigned the branding for tech business, Rydal Group during a period of expansion in which its turnover tripled to £16.5 million. There are many other examples too.
Every business has its own ambitions and challenges.
My job is to understand what makes yours distinctive and translate that into a brand identity that reflects where you want to go.
You'll work directly with me throughout, from the first conversation to the finished brand identity. I lead the thinking and do the creative work, grounded in a clear understanding of your business and ambitions.
You have your own ambitions, challenges and direction.
Whether you're starting to build your brand, moving into your next stage of growth or questioning whether your current identity still works, I'd love to hear from you.
Let's look at where you are now, what you're working towards and what your brand needs to do to support it.
The first step is a conversation.
Discovery & Research
Strategy
Brand Identity
Positioning
Brand Development & Rebranding
Logo & ID Systems
Brand Style Guides
Brand Messaging
Collateral, Print & Packaging
Wayfinding & Signage
Exhibition & Environmental Design
Fleet Vehicle Graphics
Iconography
Website Audits
Website Design & Development
Search Engine Optimisation
Bespoke Content Management Systems
Website Hosting
Pay Per Click Advertisements
Email Template Design
Photography
Videography
Copywriting
