From creating a cosmetics brand from scratch that’s now stocked in Harrods to helping a tech brand triple turnover to £16.5M, the focus is always the same: Ensuring your brand investment is commercially effective and designed to last.
Most people sense something's off with their brand long before they can put a finger on it. Some point to the logo, others to the colours, the messaging, packaging and so on. These all play a part, but there's far more to a brand and the root of the problem nearly always runs deeper.
I build brands from the inside out, finding out what's going on beneath the surface before crafting stand out identities that create trust and are designed to last.
Based in Peterborough, I work with clients across the UK and internationally. I'm here to offer you the truth about your brand, so if you're at the point where getting things right matters more than taking shortcuts, let's talk.
It no longer reflects who we are or where we’re going. We're feeling it in sales and the general brand perception feels off.
We’re investing in campaigns, but our brand isn’t as strong as the competition and this is affecting ad spend versus results.
Repositioning, investment, acquisition, or entering a new category. We know getting this wrong is risky and expensive.
It's a bit messy. The visuals, messages and interpretations are pulling in different directions and it's creating confusion.
Too many subjective opinions, not enough clarity. We need a reliable and effective way to build our brand identity.
We’re not exactly sure what’s wrong with our brand but know it can be improved and would like some advice.
I design a complete brand identity system bringing your business into alignment with where it is now and the future you’re building. From audit and strategy to design and execution, you’ll find it here.
I support ongoing design needs within your existing brand structure. From brochures and exhibition graphics to packaging, vehicle graphics, signage, social media graphics and beyond.
Working as your creative partner, I provide prioritised strategic oversight and design within your brand. Min 3 months, 16 hrs / month. Then monthly rolling / cancel anytime.
Every design decision has a reason behind it. Your brand is shaped by clear, strategic thinking, so it doesn’t just look right, it's built for real world commercial impact.
The thinking behind your brand is carried through into design execution with a structured approach, so what you stand for stays clear, consistent and intact as your business grows.
Your brand identity is designed around how people think, feel and interpret what they see, creating stronger recognition, trust and recall for your business.
The result: A brand identity that people trust, one that's commercially effective and designed to last.
Discovery & Research
Strategy
Brand Identity
Positioning
Brand Development & Rebranding
Logo & ID Systems
Brand Style Guides
Brand Messaging
Collateral, Print & Packaging
Wayfinding & Signage
Exhibition & Environmental Design
Fleet Vehicle Graphics
Iconography
Website Audits
Website Design & Development
Search Engine Optimisation
Bespoke Content Management Systems
Website Hosting
Pay Per Click Advertisements
Email Template Design
Photography
Videography
Copywriting
