With The Creative Resonance Formula at its heart, Sensation Creative guides your business from audit to launch with a fully-integrated brand design process.
The brand identity audit explores how your business shows up right now. From visual identity to messaging and customer perception, together we look at what’s working, what’s missing and where the biggest opportunities for improvements are.
This process reveals insights that become the foundation for developing a brand identity strategy that’s aligned with your business objectives.
Brand strategy defines areas like your positioning, personality and value proposition, creating a roadmap that aligns business objectives with what matters most to your customers.
It articulates what makes your brand distinct, shaping consistent messaging and tone. This foundation ensures your brand connects with people clearly, consistently and with impact that’s right for your business.
This is where many branding projects fail: strategy loses its meaning when transitioning into visual design. This is where The Creative Resonance Formula™ comes into play.
Grounded in neuroscience, the formula has been developed specifically for translating brand strategy into design. It works to remove risk from branding projects while keeping the meaning, emotion and personality connected to your brand in tact.
With the full framework in place, we can start designing your brand identity system.
Every visual element from the logo, typography, colours, imagery and layout, is created to work seamlessly across print, digital and real-world environments. The result a distinctive brand identity that communicates your business clearly and memorably.
This is the moment your brand comes to life. Everything you need is provided: from design assets and style guidelines to digital templates, website design and launch support, to make the rollout smooth and stress-free.
Whether it’s a quiet reveal or a bold statement, your new brand is ready to build recognition, trust and momentum from day one.
"We've used other branding agencies in the past, but this experience was a lot better, smoother, and easier. The branding for our group is now simple, clean and unified, which is exactly what we were after."
"Sensation Creative’s work, from name origination, marketing ideas, identity design, industry knowledge and advice throughout has enabled Regal Park to quickly establish itself in a crowded market."
"We love working with Simon. We are always bowled over by his passion, enthusiasm, ideas and design. We highly recommend his branding expertise to any company wanting to grow their business."
We build brands that help businesses to thrive.
Our work has helped clients go from zero to being featured in iconic places including Harrods, Boots and ITV, whilst supporting business growth that has helped to generate tens of millions in revenue.
The way we achieve this can be found in our human-focused approach and strategy-driven process.
This is designed to remove guesswork from projects whilst creating a framework to develop brands that stand out, build trust, loyalty, and grow businesses.
From initial research through to launch, we guide you through every step of the process to ensure that your objectives are met and that you’re delighted with the work we produce.
If you’re thinking about investing in building a brand that helps your business to thrive, we have the proven expertise and experience to guide you through every step of your journey to success.
Branding requirements for SMEs vary depending on the complexity and services that are required.
Here are some examples of our branding packages.
Starter Package
Our starter package builds a strong brand foundation, ensures consistency, enhances credibility, and attracts the right audience.
Example deliverables:
Growth Package
Ideal for businesses with an existing brand identity that needs revitalising. Focuses on strengthening market position, enhancing scalability, attracting ideal customers, and driving long-term success.
Example deliverables:
As Starter Package +
Premium Package
Ideal for established businesses that want to attract high-value customers, increase perceived value and create long-term loyalty across multiple environments online and in the physical world.
Example deliverables:
As Growth Package +
All packages are built to meet your exact requirements.
Throughout the duration of your project, there are ample opportunities to discuss, provide feedback and update as necessary before completing each stage.
This ensures that everything is heading in the right direction, that you’re informed, happy, and that your branding is developing in line with your requirements.
Remember, before design work starts, we look to define important areas. These include what your business does, what your values are, the personality you’d like to portray, who your audience is and what makes your business different. This work creates the strategic foundation for your brand.
Next, we look at how this translates into visual work for the design phase. Here we bridge the gap between the strategy work and the design phase using applied neuroscience and psychology.
Visual design follows. Depending on the scope, this comprises of a series of concepts for discussion before working towards the final designs that presented with a full written explanation of the work for feedback, final updates and sign off.
This is what makes our process unique, effective and helps to remove guesswork from projects so that we can deliver the best possible work for your business and budget.
Brand strategy helps to future proof your business and removes guesswork from the design process. It’s key to building a standout brand identity that’s consistent, memorable and works at all touchpoints online and in the physical world.
The work helps us to get a deep understanding of your business, including important information such as understanding your brand’s products, values, personality and positioning.
Strategy creates the framework for visual design. It also helps to shape your marketing and advertising activities, so that they stand out and connect to your audience with greater impact at every touchpoint.
Without a brand strategy you might end up with a brand that looks good but struggles with consistency and doesn’t connect with people at the deeper level that’s required today.
Yes, we can provide a range of ongoing support services after your branding is launched.
From helping to manage your new branding in the months after launch with ongoing consultancy, through to working on additional marketing projects such as package design, exhibition graphics and fleet vehicle liveries.
We’re here to help you every step of the way.
Branding ROI can vary based on industry, competition, and marketing efforts. To give you an idea of what to expect, here are some ROI benchmarks for SMEs based on case studies, leading industry reports, and SME-focused research*:
Q: How does branding increase revenue?
A strong brand builds trust and loyalty, leading to 5-15% revenue growth in 12-24 months through better retention, referrals, and perceived value.
Q: How long does branding take to show results?
Q: Can branding reduce marketing costs?
Yes. Strong branding means:
SMEs often see a 10-25% drop in marketing costs within a year.
Q: How does branding boost customer loyalty?
Memorable brands create:
Q: How do I measure branding ROI?
You can track success through:
See business growth examples in our portfolio.
Want to see great ROI for your business? Let’s talk!
*Sources include:
forbes.com
strategyleaders.com
newitymarket.com
Getting the right brand identity designed for your business is a game-changing investment that leads to a much better future.
Ultimately, the cost of your investment depends on the complexity of your brand’s needs and goals. We’re happy to work within your budget and provide a tailored package that delivers the most value for your business.
