You may have built a good business, but if your brand has developed in stages, created by AI or put together in Canva, it might not present the business as clearly or professionally as it could.
The challenge is knowing what needs to change, what's worth keeping and getting everything to work together.
That's where an experienced and professional outside perspective makes a difference.
I take the time to understand your business, what makes it valuable and how you want it to be seen, then I translate that understanding into a considered visual identity.
Creating the right identity starts with understanding your business: what you offer, who you want to reach and what you want your brand to communicate.
It's often difficult to see your own business objectively when you're immersed in it every day.
I bring an experienced outside perspective, helping identify what matters most, then translate that understanding into a visual identity that reflects your business and works consistently wherever it needs to appear.
Your core identity is designed around what your business needs, with the scope shaped to suit your budget.
Where needed, I can also develop supporting elements such as social media graphics, brochures, packaging, signage, website design concepts, vehicle graphics and so on.
The aim is to create an identity that works as a whole, with the right elements agreed before the project begins.
Your brand creates an impression before people experience what you offer, influencing whether they take a closer look and consider buying from you.
A considered visual identity helps people recognise your business, understand what you stand for and experience a consistent impression wherever they encounter you, from your website and social media to your business proposals and marketing materials.
Brand Foundations gives you a professional starting point, with an identity that can develop as your business grows.
Industry: Property Sales & Lettings
THE CHALLENGE:
Establishing trust in a crowded market.
A new estate agency needed to establish trust and authority while competing with larger, established brands.
THE THINKING:
Stand apart from conventional agency branding.
The name Regal Park moved away from traditional partnership style estate agency names. I developed an identity designed to communicate strength and authority, with a visual system that could be recognised across digital and physical touchpoints.
THE RESULT:
A distinctive identity that supported the business as it grew.
Regal Park established itself in the market, attracting clients ranging from local vendors to national housebuilders. It subsequently won an AllAgents.co.uk award three years running and continued to grow its market share year on year.
"Simon's work, from name origination, marketing ideas, identity design and advice throughout has enabled Regal Park to quickly establish itself in a crowded market."
James Trigg,
Director, Regal Park
If the bigger challenge is your positioning, messaging or the role your brand needs to play in your next phase of growth, Growth Branding may be a better fit.
If you have an established identity that needs more substantial review and change, consider Brand Evolution.
From £1,500 - £3,000 (VAT is not applicable)
Pay in up to three instalments
The investment depends on what your business needs. A core identity covering your logo, colours, typography and guidelines will usually cost less than a project that also includes packaging, signage or vehicle graphics.
Every project is tailored to your requirements, with the fee agreed before work begins. You can also spread the cost across up to three payments.
Brand Foundations gives you a considered, professional identity that brings your branding together, reflects the quality of your business and gives you a stronger starting point for growth.
Arrange a no obligation, 30 minute conversation to discuss your existing brand, what's changed in your business and what your identity needs to do next.
I'm Simon, you'll work directly with me throughout your project. If you'd like to discuss what your brand needs to do next, get in touch.
