For Businesses Ready for the Next Level

Your business has moved on. But has your brand kept up?

You've built something that works.

But as your business grows, the brand that helped you get to where you are now may not be right for where you're heading.

Perhaps you're entering new markets, attracting different customers or preparing to offer something new. Or maybe your brand is simply looking tired and dated, no longer reflecting the quality of your business or the value you offer.

Growth Branding brings strategy and design together to help your brand catch up with your business and support what comes next.

From looking the part to playing the part.

At this stage, branding shouldn't just make the business look better.

It needs to communicate your value to the people you want to reach and give your business a clear, consistent expression that supports where you're heading next.

It's particularly important when:

You're preparing for a significant change in direction.
Different parts of your brand no longer work together.
Your business has evolved, but your branding hasn't kept pace.
Your brand doesn't communicate the quality or value of what you offer.
You're struggling to stand apart from competitors or communicate what makes your business different.
Your marketing isn't delivering the response you need, despite your team doing everything right.

What needs to change?

Before deciding how and what to design, I look at four connected areas to understand where your brand stands, what's holding it back and what needs to change:

Positioning: What your business stands for, who you want to reach and why they should consider you.
Perception: How people currently see your business, and whether that matches the impression you want to create.
Identity: How your positioning and strategy are expressed through a distinctive visual and verbal identity.
Customer experience: How consistently the brand is experienced across the touchpoints that matter, and whether that experience reflects what your business promises.

From understanding to creating a brand that works in the real world.

Every Growth Branding project is shaped around your business objectives and what needs to change.

Depending on your needs, the work may include:

Strategy

Brand audit and diagnosis
Brand identity strategy
Positioning and messaging
Creative direction

Identity

Visual identity
Logo development or evolution
Colour and typography systems
Brand guidelines

Application

Website design direction and concepts
Package design
Brochure design
Signage, vehicle and environmental graphics
Marketing materials

Rollout

Internal and external brand rollout

A full, strategy driven process.

Good design starts with understanding what the brand needs to achieve.

Each stage of the process builds on the last, so creative decisions are grounded in your business objectives rather than made in isolation.

Audit: Together we examine your existing brand to understand how it is perceived, where it falls short and where the opportunities lie.
Strategy: We define what needs to change, what the brand needs to communicate and how it should be positioned to support your business objectives.
Creative direction: I translate that thinking into a clear visual and verbal direction, establishing how the brand should look, feel and communicate.
Design: I develop the visual identity and supporting elements needed to express that direction, creating a coherent system that works across the agreed touchpoints.
Launch: I prepare the brand for use, helping ensure the new identity is applied consistently across the relevant touchpoints.

Making the
thinking visible.

The Creative Resonance Formula™

Strategy can define what your brand needs to stand for. The creative challenge is to bring that meaning to life through design.

The Creative Resonance Formula™ bridges that gap, drawing on more than two decades of brand experience alongside insights from cognitive and behavioural science, semiotics and the Theory of Constructed Emotion.

Rather than relying solely on instinct or subjective interpretation, it brings greater thought and structure to creative decisions, considering how design can shape what people notice, feel, understand and remember.

It's where science informs creativity, helping reduce guesswork and risk. I make the thinking behind the creative work visible, explaining not just what I've done, but why.

That's what Making Brand Make Sense means: creating an identity that makes sense to you, your business and the people you want to reach.

Ready to explore what's possible?

Arrange a no obligation, 30 minute conversation

Get in touch

Project example

Curo IP

Industry: Telecommunications

THE CHALLENGE:
An identity that no longer reflected the business.

Curo IP launched in 2020 with an identity suited to an early-stage business. As it developed into a more sophisticated communications provider, the identity no longer reflected the business or provided the consistency needed for wider recognition.

THE THINKING:
Build a more cohesive identity without losing recognition.

More than simply giving Curo IP a new look, I unified conflicting typography, refined the logo symbol and developed a broader visual system spanning colour, iconography and imagery. A responsive logo suite helped maintain recognition across different sizes and applications.

THE RESULT:
A more coherent identity, ready for the next stage of growth.

Curo IP gained a more cohesive identity that better reflected the sophistication of the business, strengthened recognition across touchpoints and provided a visual system designed to support its next stage of growth.

"Simon understood what we were aiming for and 100% produced work that matched our goals."

Greta Naureckyte,
Marketing Executive, Curo IP

Is Growth Branding right for your business?

Growth Branding could be a good fit if:

Your business is growing, but your brand hasn't kept pace with it.
You're entering new markets, attracting different customers or preparing to offer something new.
Your branding looks tired or dated and no longer reflects the quality of your business or the value you offer.
You're struggling to explain what makes your business different or why customers should choose you.
You need to bring your positioning, messaging and visual identity together around a clear direction for growth.

Growth Branding combines strategy and design to help you define what your brand needs to communicate and brings that thinking to life through a distinctive, consistent identity.

If you have an established identity that needs a more substantial review and evolution, consider Brand Evolution.

How much does Growth Branding cost?

Typical investment:

From £5,000 - £9,000 (VAT is not applicable)

Pay in up to three instalments

The investment depends on what needs to change, the strategic work involved and the creative development required to bring it to life.

I start by understanding where your brand stands, what's not working and what it needs to achieve next. From there, I can recommend an appropriate approach and agree the work involved before the project begins.

Let's explore what's possible

Arrange a no obligation, 30 minute conversation to discuss your existing brand, what's changed in your business and what your identity needs to do next.

Get in touch

Simon Bell, founder of Sensation Creative

I'm Simon, you'll work directly with me throughout your project. If you'd like to discuss what your brand needs to do next, get in touch.

Looking for a different service level?

Explore: Brand Foundations > or Brand Evolution >

Services

Strategy

Discovery & Research

Strategy

Brand Identity

Positioning

Branding & Design

Brand Development & Rebranding

Logo & ID Systems

Brand Style Guides

Brand Messaging

Collateral, Print & Packaging

Wayfinding & Signage

Exhibition & Environmental Design

Fleet Vehicle Graphics

Iconography

Digital Development

Website Audits

Website Design & Development

Search Engine Optimisation

Bespoke Content Management Systems

Website Hosting

Pay Per Click Advertisements

Email Template Design

Associated Services

Photography

Videography

Copywriting

Your business has moved on. But has your brand kept up?

You've built something that works.

From looking the part to playing the part.

At this stage, branding shouldn't just make the business look better.

It's particularly important when:

What needs to change?

From understanding to creating a brand that works in the real world.

Every Growth Branding project is shaped around your business objectives and what needs to change.

A full, strategy driven process.

Good design starts with understanding what the brand needs to achieve.

Making thethinking visible.

The Creative Resonance Formula™

Ready to explore what's possible?

Project example

Curo IP

Is Growth Branding right for your business?

Growth Branding could be a good fit if:

How much does Growth Branding cost?

Typical investment:

Let's explore what's possible

Looking for a different service level?

Services

Strategy

Branding & Design

Digital Development

Associated Services

Making the
thinking visible.