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Sensation Logo
Sensation Logo
Sensation Logo
Polished LondonMain Banner Polished London (Mobile)

Polished London

Cosmetics
Brand identity. Package Design. Website Design. Business Literature. Social Media Graphics. Point of Sale. Exhibition Graphics. Art Direction. Photo Retouching. Copywriting. Marketing. Brand Assistance/Story Boards for Commercial Video Production.

Under the stewardship of Sensation Creative since starting out in 2015, Polished London have progressed from a start-up business to a globally recognised oral beauty brand, featuring a stunning collection of at-home teeth whitening and oral care products that are vegan friendly, cruelty free and PETA Approved.
Global award-winning, Polished London products are available to purchase directly through their website and throughout the world via iconic ecommerce platforms and physical-world retail environments including Harrods Department Store.
Branding of Teeth Whitening Products
Every aspect of the brand has been created and developed for Polished London to enable the brand to work well in all environments - from digital to real world.
From the hand-crafted logo, through to packaging, literature, ecommerce website and more, our approach has been highly considered in all areas of design.
The packaging design for Polished London’s collection provides a consistent feel and is produced using stylish Pantone colour and foil combinations to catch the eye.
The packaging has received the highest praise from tests carried out by luxury retailers that stock Polished London products alongside the world’s most prestigious brands.
In a complex world with numerous brand touch points for consumers to navigate, it’s vital that the brand works effectively in every environment.
Throughout, an omni-channel brand strategy has been deployed. This consistent quality helps to build the trust and recognition required during the journey to purchase.
Clean and modern in design, the Polished London website features a dynamic ecommerce setup that is fast and intuitive, ensuring a great shopping experience.
The high-definition website has been designed with the future in mind, is fully scalable, easy to update and caters for multiple currencies.
The XP Collection by Polished London represents the brands entry into the electrical oral beauty market and is set to grow further with new products.
The collection combines the perfect blend of luxury and technology that is elevated with design to ensure it appeals to an increasingly conscious oral beauty market.
Within a few months of launching, the Sonic XP Toothbrush was nominated for Glamour Magazine’s 2022 Power List Award for best electric toothbrush.
In addition to providing well known products such as the Sonic XP toothbrush, the collection also offers new products, such as the UV-C Toothbrush Head Steriliser.
"We love working with Simon at Sensation Creative and wouldn’t trust anyone else with our brand. We are always bowled over by his energy, passion, enthusiasm, ideas and design. From day one, there has always been a sense of excitement when discussing projects. We highly recommend Simon’s branding expertise to any company wanting to grow their business."
D. Sleeman, Managing Director, Polished London.
Simon Bell - Brand Expert Peterborough
Hi, I’m Simon - the creative mind behind the work you see here.

I’m here to help take your brand from where it is now to where you want it to be. My approach connects your brand with people on a deeper, more human level, ensuring that we reduce risk and maximise reward. If you like what you've seen and have a project in mind, let’s chat! I’d love to hear your ideas and explore how we can work together.

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