Rydal Group

Business Communications, Information Technology, Energy & Security Services

Brand Identity Design: Group Logo Designs. Logo Usage Guides. Group Name & Group Tagline Origination. Website Concepts. Iconography. Business Literature. Business Stationery. Vehicle Livery. Exhibition Graphics. Signage. Copywriting.

Rydal Group are a leading UK business communications, managed IT, security and energy providers. Founded in 2008, the group have earned a reputation for easy to use, ultra-reliable technology that is backed up by their award-winning customer service.

The task was to develop Rydal Group’s branding which had become more complex over time due to growth. A fresh approach was required, taking stock of the existing visual identity, simplifying, and mindfully bringing it into the future across all touchpoints.

Bridging the gap between old logo and new with design. The widely recognised ‘r’ digital beacon device, which makes up the beginning of the logo, has been retained and carefully redesigned to keep a familiar feel.

The typeface, colour and the positioning of the word ‘group’ has been updated in the design. The new logo design reads and flows more precisely as a result. This has then been applied across the logo suite.

Rydal Group new logos by Sensation Creative

The connectivity between the old and new logos is apparent throughout, yet every element is carefully redesigned, including colours and name updates, creating a clean, uniform look to the new logo suite.

This psychological strategy helps the brand to evolve with minimal friction. It works by retaining existing conscious image ownership that people have with the old logos for a smooth, mindful transition to the new.

As part of our corporate logo design service, logo usage guides are created to help protect the logo when being reproduced for printed and digital requirements.

Items covered in the usage guide include logos, colours, permitted variations, exclusion zones, fonts and correct usage of the logo.

The website concepts separate different group areas with a user-friendly design layout and clear colour coding to help clients navigate over a hundred product/services.

Bespoke iconography has been created to represent the unique service offerings that Rydal Group provides to its clients, from cloud-based servers to energy switching.

Rydal brochure design by Sensation Creative

Printed media created for Rydal Group included design for the company brochure, business cards, headed paper and compliment slips.

Copywriting was provided as required for printed and digital items along with new group name updates and taglines to position the groups correctly.

Rydal business card design by Sensation Creative

Externally, branding including exhibition graphic design, vehicle livery and signage was needed for the office HQ based in Peterborough.

To compliment the branding services, final artwork for every application has been provided ready for production to various manufacturer specifications.

Rydal group vehicle graphics by Sensation Creative

"We've used other branding agencies in the past, but this experience was a lot better, smoother, and easier. Simon did an amazing job, working with us on a one-to-one basis, he listened carefully to our requirements and then added his unique touch to the whole branding project.

Each element of his design had reasoning behind it which showed the amount of knowledge he has in this industry. The branding for our group is now simple, clean and unified, which is exactly what we were after. We would highly recommend Sensation Creative to other businesses."

Steffan Dancy, Managing Director, Rydal Group

Rydal office signage by Sensation Creative

Hi, I’m Simon - the creative mind behind the work you see here.

I’m here to help take your brand from where it is now to where you want it to be. My approach connects your brand with people on a deeper, more human level, ensuring that we reduce risk and maximise reward. If you like what you've seen and have a project in mind, let’s chat! I’d love to hear your ideas and explore how we can work together.

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